Images are a powerful way to deliver any message, but to get the most out of images and photos on your website you have to use careful thought and consideration. Visual appeal is a crucial aspect of any site, and carefully placed images can help to enhance your visitors experience, reinforce a news story, help with your branding, as well as potentially increase conversions on your site.
What are Your Goals?
Good photo’s are crucial to web design and can become great sales tools if used in the right way, but placing images without any purpose, to fill bare space for example, will not benefit your site in any way as studies find that users ignore images that are irrelevant to a page’s content. Great website design caters to the needs of the user, so whether your sites’ visitors are looking for news, entertainment or to transact with you, each page on your site needs to have a clear purpose and should only have relevant, supporting images if necessary.
You can use simple checks such as whether the image helps to convey your message, how your visitors may respond to the image, and whether the image relates to your brand or services to sift out suitable photo’s to use in your website design.
Most online users tend to want to get what they are looking for quickly, and website photography is a useful and fast way of providing information if done properly. Sometimes the adage ‘less is more’ is true in an age where content is king, but content does not have to be waffle, sometimes website photography conveying your message to prospective clients can be more effective. For example, you can choose images that create an emotional appeal between your visitors and services, or concentrate on showing exactly what the benefits of using your products are, to potentially increase your conversion rates. Always ensure that any images you use complement the web design of your site, are easy on the eye and match the style of images elsewhere on your site to create an identity.
Use Real People to Tell Your Story
Nowadays people want to know more about where and how products they use are sourced, as well as the ethos and the people behind the businesses whose services they are using. Website photography has evolved from just being images of products on sale to become powerful tools that provide a connection between users and service providers. Use behind the scene photo’s, pictures of your stock or of how your products are made, as well as staff photo shoots to keep your users updated while creating a relationship through conveying your company’s ethos and keeping your web design and content frequently updated.
Images that use real people to illustrate a concept are priceless, if you can use an image to answer a user’s questions about your products and services, you’re on the right path to good web design.
Using photo’s effectively for better web design means you can convey your message to your visitors quickly and effectively, while carefully selected images and pictures will provide a better user experience and enhance the design of your site. Using the above information will guide you on how you can achieve better web design using photos.